5 Simple Steps to Boost Your Sales by 346% This Year

Sales shouldn’t feel like an uphill battle. Yet, so many entrepreneurs run into the same problems:

• You reach out to potential clients, but they don’t respond.
• People seem interested at first, then disappear.
• You explain your offer, but they say, “Let me think about it.”
• Closing deals feels awkward, and you don’t want to sound pushy.

If that sounds familiar, you’re not alone.

You’re putting in the effort, but the sales just aren’t coming in like they should. 

After 12 years in sales, closing five, six, and even seven-figure deals, working at Fortune 500 companies, and speaking at TEDx, I’ve learned that sales isn’t about pushing people—it’s about making the decision easy for them.

These five simple steps will help you close more deals, get more yeses, and finally stop wasting time on conversations that go nowhere.

Step 1: Talk to People Who Actually Want What You Sell

Most business owners waste time pitching to people who will never buy.

Not everyone is a good fit for what you offer. If you’re talking to the wrong people, no wonder they say no.

Let’s say you’re selling CRM software designed for sales teams. Who do you think is more likely to buy?

A small business owner who’s handling everything solo.
A company that just hired five new sales reps and is struggling to keep track of leads.

The second option is an easy win.

How to Find the Right People

• Use tools like Apollo.io or Seamless.ai to target decision-makers.
• Look for businesses that just raised funding—they have money to invest.
• Pay attention to business owners posting about their struggles online—they already know they need a solution.

When you talk to people who actually need what you sell, you don’t have to convince them. They’re already looking for answers.

Selling to high-intent buyers can triple your close rate overnight.

No more chasing people who were never interested in the first place.

Step 2: Stop Sounding Like Every Other Salesperson

Most sales messages get ignored because they sound the same.

You’ve probably seen them before:

"Hey [Name], I help businesses increase revenue. Let’s hop on a quick call?"

Messages like that feel impersonal and salesy. That’s why nobody responds.

A Better Approach

Instead of blasting out the same message to everyone, make it personal.

Example:
"Hey Sarah, I saw you just expanded your sales team—congrats! Quick question: Are you struggling with keeping track of leads now that the team is bigger?"

This works because:
It feels real—not copy-pasted.
It focuses on them, not you.
It starts a conversation instead of pushing a sale.

Personalized outreach gets 5X more replies than generic sales messages.

Instead of being ignored, you get actual conversations that lead to sales.

Step 3: Ask Questions That Make the Problem Feel Real

Most entrepreneurs pitch too soon.

Someone says, “Yeah, we’re trying to improve our sales,” and they jump straight into, “Great! Let me tell you about our software.”

That’s a mistake. Before pitching, you need to make them feel the problem.

Questions That Work

• “What’s stopping your team from closing more deals?”
• “Have you ever added up how much money slips through the cracks because of this?”
• “What happens if this problem sticks around for another six months?”

These questions do two things:

1. They make the pain feel real. Now, they’re thinking, “Wow, this is actually costing me money.”
2. They make the need urgent. And that’s when they’re ready to hear about your solution.

When people emotionally feel the cost of inaction, they are 3X more likely to buy.

Instead of pitching, you’re making them realize they need to fix this now.

Step 4: Show Them You Understand Their Problem

Nobody wants to feel like they’re just another name on your target list. If you jump into your pitch too soon, people check out.

Instead, show them you understand their problem better than they do.

Example:
"So if I’m hearing you right, your biggest challenge is tracking leads. Because of that, your team is missing follow-ups, and it’s costing you thousands in lost sales. Is that correct?"

Why does this work?
They feel heard. You’re not just selling—you’re helping.
It builds trust. They realize, “This person actually gets what I’m struggling with.”
It makes your offer feel like the next logical step.

This simple step increases close rates by 35% because people feel more confident in your solution.

No more awkward sales pitches. Just natural conversations that lead to sales.

Step 5: Close Without Sounding Pushy

Most entrepreneurs get to the end of the sales call and say:

"Let me know what you think."

Which really means:

• I don’t know how to close this deal.
• Please go think about it for weeks and probably never get back to me.

A confident closer guides the next step instead of leaving it open-ended.

Example:
"This seems like the perfect fit for your team. Let’s get started—does Tuesday work for onboarding?"

This works because:
It removes uncertainty. People don’t have to figure out the next step.
It makes saying yes easier. No pressure—just a smooth transition.
It speeds up decisions. No more “I’ll think about it” responses.

Confident closes increase conversions by 40%.

No more awkward endings—just smooth, natural yeses.

Final Thoughts: Sales Is About Simplicity, Not Pressure

Sales isn’t about pushing people. It’s about making the decision easy for them.

If you’ve been struggling to close deals, it’s not because your product isn’t good. It’s because your sales process makes it harder than it needs to be.

Quick Recap:

1. Talk to the right people—Stop chasing bad leads.
2. Make your outreach personal—No more generic messages.
3. Ask better questions—Make them feel the problem.
4. Repeat their pain before pitching—Build trust first.
5. Close with confidence—No more “Let me know what you think.”

Start applying these steps today, and you’ll see results—maybe even that 346% sales boost you’ve been looking for.

Need Support To Improve Your Sales?

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